Transaction news Cobepa

Founded in 2008 and based in Breda, the Netherlands, SmartSD is the largest and fastest growing “value-added” distributor of security and fire safety solutions in the Benelux. It employs ca. 110 employees and serves a customer base of roughly 6,000 professional safety equipment installers. Its portfolio includes a wide range of security and fire products such as video surveillance, intrusion detection, access control and fire detection from nearly 100 premium brands. In 2019 the Company started its expansion in Europe with two successful acquisitions completed in France.

High-tech solutions, convenience & expert support all in one platform

In the electronic security market marked by rapidly evolving regulation, products, and technologies, SmartSD stands out as a distinctive player. The company uniquely blends access to cutting-edge technological solutions, convenient service and specialist support. Its 100% digital platform enables access to products incorporating the latest technology advancements all within the convenience of an online marketplace providing next day delivery guarantee for orders. Next to this, the company also has specialist in-house expertise. These experts offer advice and support for installers in the integration of security systems which are becoming increasingly complex. 

A new partnership rooted in local commitment and global ambitions

Cobepa’s entry into the business will provide new resources and expertise to continue the expansion of SmartSD into a pan-European B2B e-commerce category leader. Headquartered in Brussels with offices in New York and Munich, we combine local anchorage and global expertise with a longstanding track record of partnering with founder-led companies. With extensive experience in supporting the internationalization and M&A strategies of businesses, particularly in the B2B distribution sector, we are ideally positioned to support and accelerate SmartSD's continued growth.