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Heartland is a leading provider of non-discretionary, residential heating, ventilation and air conditioning (“HVAC”), plumbing, and electrical services in the Midwest United States. The Company’s brands have a well-established history and reputation, servicing over 70,000 homes in the last year. Heartland has maintained industry-leading service levels with customers for decades, with individual brands dating as far back as the 1930s.

Runway to becoming a provider of all residential needs

While its brands have primarily offered HVAC repair and replacement services historically, Heartland has successfully added plumbing and electrical services to its suite of solutions for the residential market. These markets will continue to be a substantial driver of growth as Heartland seeks to become the preeminent name for home services needs in the United States.

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Cobepa Makes Significant Minority Investment in Heartland Home Services

Scalable, tech-enabled platform

Heartland has developed proprietary sales technology that improves the new service quoting experience for customers and leads to an increase in quote-to-job conversion rates. Through Heartland’s sales tool, strong marketing team, back-office infrastructure base, and long-standing supplier relationships, Heartland provides immediate support to help grow acquired platforms.

Multiple drivers of growth

In addition to its tremendous track record of industry-leading organic growth fueled by customer satisfaction, Heartland has successfully completed and integrated numerous tuck-in and platform acquisitions over the last several years. Through its partnership with Cobepa, Heartland will significantly accelerate its growth through strategic acquisitions in both new and existing geographies.


Cobepa S.A.

Cobepa S.A.
Rue de la Chancellerie 2, box 1
1000 Brussels
+ 32 2 213 32 10
+ 32 2 513 17 02

Cobepa North America Inc.

Cobepa North America Inc.
Tower 49
12 East 49th Street
New York, NY 10017
United States
+1 (646) 679 5177

Ibel Beteiligungsberatung GmbH (Member of Cobepa Group)

Ibel Beteiligungsberatung GmbH
Theresienstrasse 1
80333 München
+32 2 213 32 10