HG International

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HG International is the leading European supplier of specialty cleaning and maintenance products. Leveraging a comprehensive product portfolio, state-of-the-art manufacturing facilities and a strong brand name, HG is expanding its sales via the food and DIY retail channels throughout Western Europe. It is headquartered in Almere (the Netherlands) and employs circa 200 people.

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Cobepa and Management acquire HG International

Cobepa acquires a majority stake in HG International alongside Management

Leader in the specialty cleaning products market

HG International is a leading European supplier of specialist consumer cleaning and maintenance products marketed under the HG brand name. With already a strong household name in the Benelux, HG continues to expand its sales in, amongst others, food- and DIY-retailers throughout Western Europe with firm footholds in other countries such as the UK, France, Germany, Spain and Italy.

Largest product portfolio in the industry

Its comprehensive product portfolio of over 250 niche solution products offers the widest assortment in the specialist cleaning market. HG’s diversified portfolio includes inter alia solutions for bathrooms, kitchens, fabrics, gardens, floors and furniture, amongst others. The Company operates its production facility in Almere, the Netherlands. 

Lean and efficient operations

The overall business is supported by a highly vertically integrated organization designed to underpin the Group's specialist strategy. HG controls its production and supply chain from R&D and sourcing up to warehousing and distribution, giving HG full control over its costs, product design, formulae, quality and distribution scheduling. 

Majority shareholder

Cobepa acquired 70% of the share capital of the Company alongside Management.

Cobepa S.A.

Cobepa S.A.
Rue de la Chancellerie 2, box 1
1000 Brussels
+ 32 2 213 32 10
+ 32 2 513 17 02

Cobepa North America Inc.

Cobepa North America Inc.
Tower 49
12 East 49th Street
New York, NY 10017
United States
+1 (646) 679 5177

Ibel Beteiligungsberatung GmbH (Member of Cobepa Group)

Ibel Beteiligungsberatung GmbH
Theresienstrasse 1
80333 München
+32 2 213 32 10