HG International

HG International is the leading European supplier of specialty cleaning and maintenance products.

  • Sector Industrial
  • Ownership Majority
  • Turnover EUR 77 M (2020)
  • Date of acquisition 02/2017

Contact information

Address

Damsluisweg 70
1332 EJ Almere
The Netherlands

HG International is the leading European supplier of specialty cleaning and maintenance products. Leveraging a comprehensive product portfolio, state-of-the-art manufacturing facilities and a strong brand name, HG is expanding its sales via the food and DIY retail channels throughout Western Europe. It is headquartered in Almere (the Netherlands) and employs circa 200 people.

Leader in the specialty cleaning products market

HG International is a leading European supplier of specialist consumer cleaning and maintenance products marketed under the HG brand name. With already a strong household name in the Benelux, HG continues to expand its sales in, amongst others, food- and DIY-retailers throughout Western Europe with firm footholds in other countries such as the UK, France, Germany, Spain and Italy.

Largest product portfolio in the industry

Its comprehensive product portfolio of over 250 niche solution products offers the widest assortment in the specialist cleaning market. HG’s diversified portfolio includes inter alia solutions for bathrooms, kitchens, fabrics, gardens, floors and furniture, amongst others. The company operates its production facility in Almere, the Netherlands.

Lean and efficient operations

The overall business is supported by a highly vertically integrated organization designed to underpin the group's specialist strategy. HG controls its production and supply chain from R&D and sourcing through to warehousing and distribution, giving HG full control over its costs, product design, formulae, quality and distribution scheduling.

Majority shareholder

Cobepa acquired 70% of the share capital of the company alongside management.

Related news