HG International is the leading European supplier of specialty cleaning and maintenance products.
HG International is the leading European supplier of specialty cleaning and maintenance products. Leveraging a comprehensive product portfolio, state-of-the-art manufacturing facilities and a strong brand name, HG is expanding its sales via the food and DIY retail channels throughout Western Europe. It is headquartered in Almere (the Netherlands) and employs circa 200 people.
HG International is a leading European supplier of specialist consumer cleaning and maintenance products marketed under the HG brand name. With already a strong household name in the Benelux, HG continues to expand its sales in, amongst others, food- and DIY-retailers throughout Western Europe with firm footholds in other countries such as the UK, France, Germany, Spain and Italy.
Its comprehensive product portfolio of over 250 niche solution products offers the widest assortment in the specialist cleaning market. HG’s diversified portfolio includes inter alia solutions for bathrooms, kitchens, fabrics, gardens, floors and furniture, amongst others. The company operates its production facility in Almere, the Netherlands.
The overall business is supported by a highly vertically integrated organization designed to underpin the group's specialist strategy. HG controls its production and supply chain from R&D and sourcing through to warehousing and distribution, giving HG full control over its costs, product design, formulae, quality and distribution scheduling.
Cobepa acquired 70% of the share capital of the company alongside management.
25.05.2021 / Portfolio news
HG has acquired the leading disinfectant cleaning brand Blue Wonder
Almere/Heemstede 25 May 2021 - HG, the leading cleaning brand in the Benelux region, has acquired Blue Wonder. Founded in 1947, Blue Wonder is a market leader in the Netherlands in fully compliant disinfectant cleaning products that eliminate 99.9% of bacteria. The acquisition is aligned with HG’s ambition to become the undisputed European leader in specialty cleaning market. Blue Wonder’s disinfectant cleaning products can legitimately claim segment-leading status.
#HG #acquisition #bluewonder
24.01.2017 / Transaction news
Cobepa and management acquire HG International
Utrecht and Brussels - Cobepa today announced the acquisition of HG International B.V. ("HG"), a leading supplier of specialty cleaning products marketed under the HG brand in the Netherlands, Belgium, the United Kingdom, France and other European countries, from its former shareholder Gilde Buy Out Partners ("Gilde"). The management team will continue to be a significant shareholder in the company. The terms of the agreement have not been disclosed and completion of the transaction is expected to take place in February 2017.
#Cobepa #acquisition #hginternational