Heartland is a leading provider of non-discretionary, residential HVAC, plumbing and electrical services.
51327 Quadrate Drive
Macomb, MI 48042
Heartland is a leading provider of non-discretionary, residential heating, ventilation and air conditioning (“HVAC”), plumbing, and electrical services in the Midwest United States. The Company’s brands have a well-established history and reputation, servicing over 70,000 homes in the last year. Heartland has maintained industry-leading service levels with customers for decades, with individual brands dating as far back as the 1930s.
Heartland has developed proprietary sales technology that improves the new service quoting experience for customers and leads to an increase in quote-to-job conversion rates. Through Heartland’s sales tool, strong marketing team, back-office infrastructure base, and long-standing supplier relationships, Heartland provides immediate support to help grow acquired platforms.
In addition to its tremendous track record of industry-leading organic growth fueled by customer satisfaction, Heartland has successfully completed and integrated numerous tuck-in and platform acquisitions over the last several years. Through its partnership with Cobepa, Heartland will significantly accelerate its growth through strategic acquisitions in both new and existing geographies.
While its brands have primarily offered HVAC repair and replacement services historically, Heartland has successfully added plumbing and electrical services to its suite of solutions for the residential market. These markets will continue to be a substantial driver of growth as Heartland seeks to become the preeminent name for home services needs in the United States.
21.12.2020 / Transaction news
Cobepa completes new investment in Heartland Home Services
New York, NY; Brussels, Belgium; Macomb, Michigan Cobepa is pleased to announce a new investment in Heartland Home Services ("Heartland" or the "Company") in conjunction with a recapitalization sponsored by The Jordan Company ("TJC"), a leading New York based private equity firm. Cobepa, a global private equity firm, made a significant minority investment in the company. North Branch Capital and Heartland Management will continue to hold minority positions.
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