Leading online B2B distributor of security and fire safety solutions.

  • Sector Business Services
  • Ownership Majority
  • Turnover EUR 132 M (2023)
  • Date of acquisition 03/2024

Founded in 2008 and based in Breda, the Netherlands, SmartSD is the largest and fastest growing “value-added” distributor of security and fire safety solutions in the Benelux. It employs ca. 110 employees and serves a customer base of roughly 6,000 professional safety equipment installers. Its portfolio includes a wide range of security and fire products such as video surveillance, intrusion detection, access control and fire detection from nearly 100 premium brands. In 2019 the Company started its expansion in Europe with two successful acquisitions completed in France.

High-tech solutions, convenience & expert support all in one platform

In a market which is marked by rapidly evolving regulations and technologies, SmartSD stands out as a truly disruptive player. Through its 100% digital platform, the company offers installers access to the latest technology all within the convenience of an online marketplace. Next to that, the company offers installers industry-leading technical assistance, performing over 80,000 support calls every year.

Scalable business model with international ambitions

SmartSD’s unique business model will allow it to strengthen its market position within its current geographies as well as extend its service offering into new geographies and adjacent product segments. Cobepa, together with Smile Invest, aims to support the Management team in this ambition to build SmartSD into an international speciality distribution leader.